The Wordsmith Brand provides insightful content marketing and copy writing services for clients and budgets of all sizes.
Whitney Smith Cripe, Wordsmith in Chief, is a relationships-focused, energetic marketing and communications strategist with over 25 years of agency and in-house experience. As a consultant, writer and thinking partner, Whitney works with clients to define and deploy brand positioning, content and communications strategies that support and sustain business objectives. Brand marketing works harder by warming and winning audiences, connecting them to your brand with meaningful, measurable results.
Great strategy begins with genuine curiosity about audiences and opportunities.
Services & Solutions
Audience Identification
Audience first and always. Great strategy is built around smartly identified groups who will be most receptive to your messages, products and services. I work with you to zero in on this and build around this
Brand Craft
Brands are so much more than a great name and visual identity. The presence you create and maintain is fortified by thoughtfully crafted narrative, tone, design sensibility and credible consistency. The best brands are those that keep evolving.
Marketing Strategy
Once we sort out “who” we are connecting with, we can build a measurable, objective framework that prioritizes exactly how we’re going to reach them, through the most considered, optimized channels.
Culture & Communications
The brand flag is carried by more than those who create it. Brands are chief influencers of organizational culture and communication. From the inside, out, brand language, design and energy should be accessible and usable by more than “just the marketers.”
Content Marketing & Campaign Development
With audiences sorted and sound strategies set, reach your targets with branded content and integrated campaigns that are memorable, dynamic and results-focused.
Idea Factory
Whether your starting out or starting over, we’ll tap into great ideas through constructive and agile brainstorming. Then prioritize and actualize those that best serve your brand and overall commercial success.
